What happened ? I've been eating graham crackers for 60 years, since I was five or so.
Suddenly they look like hell. Instead of the warm brown glossy finish, they look like brown soda crackers. Also they have less integrity in their texture and crumble easily. No good for spreading even butter let alone smores fillings.
And the taste is not as good as well -- despite what you say. Bring back the old ones!
Don't try and fool us -- these are a cheaper smaller version . You are playing with a great American tradition here -- don't monetize it or you'll lose all your very good customers.
Review about: Honey Maid Graham Crackers.
Reason of review: Bad quality.
Preferred solution: Bring back the old!.
I liked: 3 pack crackers, Product.
I didn't like: Current graham crackers, Change of the product.